Its own name is a declaration of intent. Simple offers plain, real, and durable objects handmade in Spain, which reflect a traditional way of life. Founded by Javier Ferrer in 2013, Simple stands for local craftsmanship and pure shapes. You will find ceramics designed by Javier and made in Manises, a village with a long-standing tradition in this craft; or esparto grass hats and bags from Jaen, among many beautiful articles. Unable to make your mind up about what to choose, Javier guides you carefully. His favourite piece is the ceramic swallows, which traditionally hung from the balconies in Spanish Levante and are a symbol of good omens and a vivid memory from his childhood.