Daniel Santamaria

They say you never forget your first: that’s certainly true for Daniel Santamaría, a well-known floral artisan from Spain and creative director at the Escola Disseny Floral I Paisatgisme de Barcelona, the floral art and landscaping school of the city. He started working with flowers aged 14 as an errand boy in a florist’s shop where he helped sell Christmas trees. But he still remembers the turning points of his career: "My first course as a teacher, my first competition, my first demonstration, my first international trip, my first book, my first shop, especially my silver medal in the 2003 European Cup. And of course my first arrangement: it was a bouquet of 35 red tulips and it looked really... bad!"

Blossoming Beauty Exhibition