The story of Aquaflor Firenze begins in 2009. The founder and art lover, Mauro Arena started imagining a perfumery house inspired by ideals of beauty and uniqueness. Aquaflor was born in the rooms of an ancient and prestigious palace, Palazzo Corsini Antinori Serristori, in the heart of Florence. Soon the business increased and the founder decided to create a laboratory from the historic cellars of the palace. Within a few years, Aquaflor had a new home in Santa Croce composed of an underground laboratory where fragrances were and still are handmade and an olfactory, with a collection that now has over 1500 precious essences from every corner of the world.

Today, Aquaflor remains a family business dedicated to the art of perfumery with artisanal techniques inspired by the ancient Florentine tradition. The fragrances born in the laboratory in Florence supply the Aquaflor shops in Madrid, Dubai and Prague. In harmony with its artisan vocation, Aquaflor offers its customers the possibility to create a custom made perfume led by experienced perfumers wherby participants create a personalized fragrance with their own hands.