Reworking the sign of the bakery La Duquesita in 2015, a classic sign in Madrid that had badly deteriorated. As part of a project of general restoration of this 100-year-old store, we reworked it with gold and made some improvements with respect to the original design.

Many of the projects I am commissioned for are to restore or preserve traditional facades in Madrid and other cities in Spain. I try to maintain the local graphic tradition of where the sign was made, but I also always like to add certain graphic innovations.

As British textile designer William Morris said, new techniques must free us from the least creative and heaviest parts of the work so that we can focus on those parts where the human hand really makes a difference.

Receiving the Artesania national award for entrepreneurship was exciting because the work of a sign-maker had never been acknowledged before. I think this profession has always been taken for granted, and traditional sign-makers never received the media attention they should have.