Ginori 1735

With its almost 300-year history, Ginori 1735, previously known as Richard Ginori, is par excellence the Italian name for artistic porcelain and a veritable icon of Italian style worldwide. In 1735 Marquis Carlo Andrea Ginori founded a porcelain manufacture in Doccia, a small Tuscan town outside Florence. He created the manufacture with the idea of competing with the greatest European porcelain manufacturers such as Nymphenburg and Meissen. The factory, which quickly became a benchmark for artisanal excellence, was run by the same family until 1896. It was then sold and the name Richard added to the brand, giving it its name, Richard Ginori. With the onset of the industrial revolution, the rich artisanal traditions that had built the international reputation of the porcelain manufacture met new technologies which allowed the creations to be perfected thanks to patented procedures. The company's artistic revolution took place in the 1920s when the brand joined one of the biggest names in design, Giò Ponti, who became the creative director.

Ginori 1735’s production is a real meeting point of knowledge, work, people and creativity, where the imagination takes shape as evidence of a single, extraordinary obsession: beauty. The manufacture is active in the creation, production and sale of pure porcelain, manufactured according to multiple processes, some of which have remained virtually unchanged since the beginning, while others make use of cutting-edge technologies and highly sophisticated machinery.

With Ponti's careful guidance, contemporary eye and creativity, the manufacture reached a new level of productivity, so much so that in 1925 at the Universal Exhibition in Paris it was awarded the Grand Prix. During the twentieth century, Ginori made use of big names in design such as Franco Albini, Franca Helg, Antonio Piva, Sergio Asti, Achille Castiglioni, Gabriele Devecchi, Candido Fior, Gianfranco Frattini, Angelo Mangiarotti, Enzo Mari and Aldo Rossi. Today, Ginori 1735, part of the Kering group, still combines high artistic craftsmanship and manufacturing excellence with the needs of an increasingly dynamic and fast-paced society.

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