One spring day in 2017, American actress Sarah Jessica Parker entered a cosy workshop in Malasaña, a hip district of Madrid. Fascinated by the woven bull, rhino, reindeer and deer heads hanging on its walls, she met the artist, bought two of his 'ecological trophies', took a selfie with him and posted it on the internet. Thanks to Parker’s Instagram post, Javier S. Medina’s work now commands international attention. His eco-friendly items, woven from the native grasses of Spain, are popular among actors, models and diplomats. He's come a long way since moving to Madrid from Badajoz, Extremadura, with dreams of becoming a successful artisan and restorer, setting up his first studio in a garage he renovated in the style of an old-school workshop.
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