Shop in Lapland is a well established company founded by Gunilla Burman in 2008, both as an online shop as well as a physical outlet. In 2017 it was nominated and won Luleå’s Shop of the Year award. Located in the Unesco World Heritage Site of Gammelstad in northern Sweden, the showroom offers a wide selection of items representative of the Nordic style. Products and gadgets for outdoor living as well as Sami handicrafts are among the articles available. The silver jewellery section is especially rich, boasting some special collections dedicated to Norrbotten and the Torne Valley, on the border between Sweden and Finland.