How did you begin working with flowers?
At 16, I created my first clothing collection from mosses and lichens. Then I worked for seven years as a TV clothing stylist. But flowers haunted me, enchanting me with their scents, sometimes sinking me into a romantic nostalgia. In the end, I determined that floristry was my way.
Why did you call your brand Flower Couture?
There’s a strong connection between floristry and haute couture. Both are based on handmade craftsmanship and mastery. A haute couture collection requires special setting, light, music and audience, similarly my floral ideas require special architectural space, light and audience.
© AA Studio
What do you love about weddings?
Emotions. People's reactions are the greatest reward for my work. There’s nothing as moving as the tears of joy when a bride sees the decorated environment. When I manage to turn, say, an old barn into a palace, I feel endless creative satisfaction.
How would you describe your creative process?
First, I observe the place of the wedding: if it’s small, I'll use three kinds of flowers, but if it’s big, thirty could be too few. What is important is for the blossoms to be many and massive. As for inspiration, it’s unpredictable: it may come from the street, from a journey or from an old movie.