How would define what you do?
I see my work as art and sculpture with flowers and natural materials, rather than floristry. What is so wonderful is the flowers of my sculptures can be enjoyed for years. Even if they slowly fade to a muted palette of subtle shades, the structure remains unchanged and you still get the sense of life, movement and colour.
Does the place where you live influence your style?
Definitely. I live on the border between the lush green rolling hills of Herefordshire and the wild mountains of Wales. This contrast of wildflower-filled meadows and the harsher uplands is what inspires me to combine the playful colours of flowers with a stronger architectural structure.
What are the most important elements in your work: shape, texture, colour?
A combination of all. It is the drama of shape, along with strong texture, contrasting with unique colour bursts and softer flowers that brings a design together as a whole. All these elements give it life, character, movement and energy. It is what creates the emotion in whoever looks at it.
How do you combine tradition and innovation in your work?
My work is rooted in tradition. People have always used natural and dried flora to decorate themselves and their homes. In contrast, to take a bit of this magic and combine it with an edge of modernity, with clean lines and simple minimalism, gives it a new edge.