How did your career as floral designer begin?
I've done many things: I was a goldsmith, a secretary, the curator and exhibition designer for Trieste’s Science Centre. But I’ve had an inclination and instinct for flowers since childhood, so I decided to study floral art and in 2016 I launched my brand, Fiorificio.
What is Slow Flowers Italy, of which you are a part?
It’s a movement that supports the use of local, seasonal and sustainably-grown flowers. We work at slow pace, respecting the rhythm of nature. We grow our own gardens or buy from nearby producers, we don’t use glue, floral foams, stabilised plants or disposable materials. It’s niche, but getting stronger every year.
©Fiorificio
Do you work exclusively on demand?
Yes. I don’t want to waste any flowers or other plant materials. For the same reason, I prefer long-lasting arrangements, made with dry grass, roots and branches, to fresh cut flowers that are bound to wither and die quickly.
How’s your relationship with customers?
I’m usually the one making suggestions, but we do a lot of talking because I need to understand what they want. Most of the time, I get really involved in their stories, in particular if they are getting married. The emotional side of my job is something that I really love.