My mother is a ceramics master and my father constructs clay dwellings for architects like Herzog de Meuron. I started building little clay houses when I was about four or five years old, but I never thought I would continue the family tradition.

I have always loved patterns, so when my mother wanted to build a house she asked me to design a tile for her. I suddenly became aware of the importance of creating beauty that will outlast us, something that might touch someone in 100 years.

My goal is to create soulful objects and share the sense of well being they create with others. For the last 100 years, society has striven for the optimisation of functionality, neglecting beauty. Yet beauty can motivate you to keep something, which is more sustainable.

Tiles are seemingly banal, but they have taught me a new way of thought, they shape our staff and also move the people who experience them. They encourage appreciation of the unexpected, the unspoken, the unreasonable; to not hide errors and imperfections.